So it is significant that Apple’s taking on the loan approval part by itself, instead of relying on a bank partner. Customers who use these services are reportedly more likely to overdraft, with some struggling to pay off the loans. Recently, popular BNPL services like Klarna, Affirm, and Afterpay have come under scrutiny from government regulators over the potential risks they pose to consumers. This move signals Apple’s ambition to bring more of the infrastructure for its financial services in-house, which puts the iPhone maker more directly in competition with a variety of fintech and financial service companies. Savvy creators are increasingly leveraging the increasing number of social commerce tools and marketplaces to monetize their content and drive purchase, forming the basis of community-driven commerce that will rewrite the rules of engagement and conversion.Īpple Financing Will Handle The Company’s Forthcoming “Buy Now, Pay Later” Service Īs more details come out about Apple’s BNPL service announced during its WWDC keynote on Monday, it is notable that, instead of partnering with a bank, like they have done with Apple Card, an Apple-owned subsidiary, Apple Financing, will oversee credit checks and make decisions on loans for the service. With the ascension of social commerce and the collapse of the purchase funnel, creators are playing an increasingly important role in product discovery and consideration. The Intersection of Creator Economy and Retail Transformation The State of the Creator EconomyĪs new creator tools and features continue to pop up during the Newfronts week, we dived into the latest data from our proprietary Futurecaster survey to glean some fresh insights on the state of the #CreatorEconomy, along with some best practices that brands can tap into. Katy Geisreiter, our senior manager of strategy, walks us through what brands should know about building lifecycle loyalty, backed with the results of our 2022 Futurecaster survey. The loyalty playbook is being rewritten in the digital age, and smart brands would know how to leverage new touchpoints and tactics for engaging consumers past the point of purchase and build a long-term relationship. In case you missed it… How Brands Are Building Lifecycle Loyalty
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |